How Atwix Developed the Feefo Extension for Magento

B2B & Enterprise, E-Commerce, Technology & Innovation

OVERVIEW

Feefo

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Challenge

Feefo, a trusted provider of verified customer reviews, partnered with Atwix to create a Magento extension that would help merchants collect and display real-time customer feedback. This extension supports multi-store integration and simplifies the setup process for Magento merchants, enhancing trust and transparency for eCommerce sites.

Solution

Atwix developed the Feefo extension from scratch, incorporating key features like a product rating widget and service rating widget, ensuring seamless data integration between Magento and Feefo for real-time feedback and improved customer engagement.

Displaying customer reviews can increase conversion by 270%!

In a recent study by the Spiegel Research Center at Northwestern University, researchers found that displaying customer reviews can increase conversion by 270%. Other studies have shown that 88% of consumers trust online reviews as much as personal recommendations. These statistics show the importance of consumer feedback in the world of eCommerce, and the power of user-generated reviews.

Feefo is synonymous with online reviews. The UK-based company specializes in collecting reviews for eCommerce websites. More than 4,000 industry leaders rely on the power of Feefo to connect with their customers, drive business to their websites, and gain real, actionable user insights. Thousands of brands, including Expedia, AXA, and Next trust Feefo to independently collect reviews from their customers, matched to real transactions. These reviews improve buyer confidence, but at the same time help businesses learn how to increase traffic, footfall, and sales. Leveraging the artistry of Magento custom extension development further enriches your eCommerce platform’s functionality, crafting bespoke solutions tailored to your unique business needs and enhancing the overall user experience.

Top-tier websites invest heavily into building reliable reviews and rating systems. From Google to Facebook and Bing, the world’s pioneering Internet companies love to build trust with their community, and they do this in partnership with Feefo. In 2016 Feefo teamed up with Atwix to build solutions for B2C and B2B eCommerce businesses. They trusted us to develop exciting new extensions for Magento Commerce 2, to help merchants who use Magento to deliver meaningful customer feedback on their online stores. They came to the right place: Atwix is one of the longest serving Magento Solution Partners, and we were one of the first official Magento Commerce 2 Trained Partners in the world.

Building a module from scratch

We got to work straight away, developing the Feefo module from scratch. It was designed to be compatible with Magento Commerce and Open Source editions. We created Feefo support for the multi-store integration in Magento Commerce 2, adding the ability for merchants to install Feefo on multiple stores within one Magento instance. We also made it easier overall to integrate the Feefo widget in eCommerce stores, in just a couple of clicks.

One of the main challenges was to keep both Magento and Feefo’s backends updated with actual data. A configuration form in the System Configuration section of the Magento admin panel allows the merchant to register and configure the module directly from the store; there’s a JavaScript snippet for a Service Rating Widget on all pages; We added a product stars count widget in the “Add to Cart” section. We also created an additional tab on the product view page called “Feefo Reviews” with all listed Feefo reviews for the current product. We also created the ability to place the Feefo widgets in custom places.

The Atwix team built a flexible multi-store module which kept the integrity of data for both Feefo and Magento. As Feefo has all reviews verified by Google or Facebook, it was a critical feature to ensure the reviews work perfectly. As soon as the extension was finished, we made sure that the verification process at Magento Marketplace ran smoothly. The extension was quickly approved and available for download to the hundreds of thousands of Magento merchants worldwide. Meanwhile, the Atwix team provides ongoing technical support for the extension.

A winning partnership

The partnership with Feefo helped us develop a new solution for those who rely on customer feedback. Our team embarked on a period of meticulous development, with unit and acceptance testing to ensure that even the most complex use cases of data exchange can function perfectly for both parties. The extension was tested manually for compatibility with all popular web browsers. And now it’s live, Magento merchants have already started using the extension and have shared positive feedback about the Feefo performance and engagement.

Also, don’t forget to check our Best Magento SEO extensions list.

Services

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Ongoing Magento Maintenance and Support

Cookie	Duration	Description
__jid	1 day	Used to add comments to the website and remember the user's Disqus login credentials across websites that use said service.
cf_ob_info	past	The cf_ob_info cookie is set by Cloudflare to provide information on HTTP Status Code returned by the origin web server, the Ray ID of the original failed request and the data center serving the traffic.
cf_use_ob	past	Cloudflare sets this cookie to improve page load times and to disallow any security restrictions based on the visitor's IP address.
cookielawinfo-checkbox-analytics	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-functional	11 months	The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-others	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-performance	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
li_gc	2 years	Linkeding cookie that stores the user's cookie consent state for the current domain
viewed_cookie_policy	11 months	The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.

Cookie	Duration	Description
_ga	2 years	Google Analytics cookie. Used to identify unique users and expires after two years
_gat	1 day	Used by Google Analytics to throttle request rate
_gid	24 hours	Google Analytics cookie. Used to identify user and expires in 24 hours.
_hjAbsoluteSessionInProgress	30 minutes	Hotjar cookie. Used to detect the first pageview session of a user. 30 minutes duration. Boolean true/false data type.
_hjFirstSeen	User session	Hotjar cookie. Identifies a new user’s first session. Used by Recording filters to identify new user sessions. Session duration. Boolean true/false data type.
_hjIncludedInPageviewSample	30 minutes	Hotjar cookie. Set to determine if a user is included in the data sampling defined by your site's pageview limit. 30 minutes duration. Boolean true/false data type.
_hjIncludedInSessionSample	30 minutes	Hotjar cookie. Set to determine if a user is included in the data sampling defined by your site's daily session limit. 30 minutes duration. Boolean true/false data type.
_hjRecordingLastActivity	User session	Hotjar cookie. Sets a unique ID for the session. This allows the website to obtain data on visitor behaviour for statistical purposes
_hjSession_2881021	30 minutes	Hotjar cookie. Holds current session data. Ensures subsequent requests in the session window are attributed to the same session. 30 minutes duration. JSON data type.
_hjSessionRejected	User session	Hotjar cookie. If present, set to '1' for the duration of a user's session, when Hotjar has rejected the session from connecting to our WebSocket due to server overload. Applied in extremely rare situations to prevent severe performance issues. Session duration. Boolean true/false data type.
_hjSessionUser_2881021	1 year	Hotjar cookie. Set when a user first lands on a page. Persists the Hotjar User ID which is unique to that site. Ensures data from subsequent visits to the same site are attributed to the same user ID. 365 days duration. JSON data type.
_hjTLDTest	User session	Hotjar cookie. Registers statistical data on users' behaviour on the website. Used for internal analytics by the website operator.
AnalyticsSyncHistory	29 days	Linkedin cookie. Used in connection with data-synchronization with third-party analysis service.
disqus_unique	1 year	Disqus cookie. Collects statistics related to the user's visits to the website, such as number of visits, average time spent on the website and loaded pages.
https://#.#/	User session	leadfeeder.com cookie. Registers statistical data on users' behaviour on the website. Used for internal analytics by the website operator.
juggler/event.gif	User session	Disqus cookie. Identifies the visitor across devices and visits, in order to optimize the chat-box function on the website.

Cookie	Duration	Description
aet-dismiss	User session	Disqus cookie. Necessary for the functionality of the website's comments system
drafts.queue		Disqus cookie. Necessary for the functionality of the website's comments system
lang		Linkedin cookie. Remembers the user's selected language version of a website
submitted_posts_cache	User session	Disqus cookie. Necessary for the functionality of the website's comments system

Cookie	Duration	Description
_hjRecordingEnabled	User session	Hotjar cookie. This cookie is used to identify the visitor and optimize ad-relevance by collecting visitor data from multiple websites – this exchange of visitor data is normally provided by a third-party data-center or ad-exchange.
_lfa	2 years	Leadfeeder cookie. Used to store and track audience reach and expires in 2 years.
_lfa_expiry	persistent	Leadfeeder cookie. : Contains the expiry-date for the cookie with corresponding name
_lfa_test_cookie_stored	1 day	Leadfeeder cookie. Used in context with Account-Based-Marketing (ABM). The cookie registers data such as IP-addresses, time spent on the website and page requests for the visit. This is used for retargeting of multiple users rooting from the same IP-addresses. ABM usually facilitates B2B marketing purposes
ads/ga-audiences	User session	Used by Google AdWords to re-engage visitors that are likely to convert to customers based on the visitor's online behaviour across websites.
badges-message	Persistent	Disqus cookie. Used for comments functionality
bcookie	2 years	Used by the social networking service, LinkedIn, for tracking the use of embedded services.
bscookie	2 years	Used by the social networking service, LinkedIn, for tracking the use of embedded services.
lidc	1 day	Used by the social networking service, LinkedIn, for tracking the use of embedded services.
UserMatchHistory	29 days	Linkedin cookie. Ensures visitor browsing-security by preventing cross-site request forgery. This cookie is essential for the security of the website and visitor.