Atwix x Adobe

Overview

Ecommerce has evolved, and businesses are no longer willing to settle for bulky, one-size-fits-all platforms. Flexibility, speed, and seamless integrations are the new standard. Enter Composable Commerce—a way for merchants to choose exactly what they need, without the baggage of unnecessary features. Adobe Commerce has embraced this shift with Drop-Ins, an approach that lets businesses add eCommerce functionality to their existing sites without a complete overhaul.

Atwix saw the potential of this model early on and partnered with Adobe to develop, refine, and expand the drop-in concept. The result? A more flexible, efficient, and low-maintenance way for businesses to modernize their online stores.

The Challenge

Traditional eCommerce platforms force businesses to take an all-or-nothing approach: migrate completely or get left behind. For many, this meant expensive, time-consuming overhauls that disrupted operations. At the same time, many merchants were stuck with outdated, monolithic systems filled with features they didn’t use but still had to maintain. The industry needed a smarter, more modular approach.

Adobe Commerce had already laid the groundwork for this shift with its move to an API-first platform, but it needed a way to make incremental upgrades easier and more accessible. Merchants wanted the ability to add modern functionality without tearing down their entire system.

The Solution

Together, Atwix and Adobe built a new way forward: Drop-Ins—modular eCommerce components that snap into any existing site. Instead of forcing businesses to commit to a full-scale migration, Drop-Ins let them upgrade piece by piece. The core components include:

• Product Listing – A dynamic, API-powered catalog that integrates seamlessly with any existing site.
• Product Detail – Standalone product pages that provide full Adobe Commerce capabilities without requiring an entirely new storefront.
• Checkout – A streamlined, flexible checkout process that enhances the buying experience without the need for a separate eCommerce platform.

With Drop-Ins, businesses can roll out only the features they need—no unnecessary extras, no forced platform switches, just the right tools for the job.

The Impact

This approach has already made a big difference for merchants looking to modernize their eCommerce strategy without the headaches of a full migration. Key benefits include:

• Faster Deployment – Businesses can launch new eCommerce features in days, not months.
• Lower Maintenance Costs – By using only the components they need, merchants avoid unnecessary upkeep.
• Seamless Integrations – Drop-Ins work with existing websites (think WordPress, Drupal, and beyond) without requiring a new eCommerce stack.
• Gradual Migrations – Businesses can transition at their own pace, rather than making a risky all-in move.

The Future: Luma Bridge & Incremental Migration

For merchants with traditional Adobe Commerce storefronts, moving to a fully modular system doesn’t have to be daunting. That’s why Atwix and Adobe developed Luma Bridge—a way to connect legacy Adobe Commerce stores with new Drop-In components. This means businesses can start modernizing their catalog, checkout, or search experience without ditching their entire setup overnight.

Conclusion

eCommerce doesn’t have to be an all-or-nothing game. Atwix and Adobe’s Drop-Ins give merchants the freedom to upgrade at their own pace, without unnecessary complexity. By focusing on what businesses actually need—whether that’s a modern checkout, a better product catalog, or a more streamlined buyer journey—this partnership is helping shape the future of online retail.

Ready to modernize your eCommerce store without the headaches? Let’s talk about how Drop-Ins can fit into your business.