Top Magento SEO Plugins and Extensions For Better Website Performance

If you run a Magento 2 store, you most probably want as much relevant traffic to your storefront as possible. And organic SEO traffic is one of the gold mines of such traffic sources. In our previous article, we have listed some Magento ERP extensions. In this post, we gathered the most popular SEO extensions for Magento.

Purpose of SEO Plugins and Extensions for Magento Websites

In the competitive landscape of e-commerce, search engine optimization (SEO) is crucial for driving traffic and increasing sales. SEO involves optimizing your website so that it ranks higher in search engine results pages (SERPs), making it more visible to potential customers. For Magento-based stores, this process can be complex due to the platform’s robust and customizable nature.

This is where SEO extensions for Magento come into play. These plugins and extensions are designed to simplify and automate many of the tasks associated with SEO. They help Magento store owners optimize various aspects of their website, such as meta tags, URLs, sitemaps, and content structure, to ensure that the site is search-engine friendly.

Key benefits of using SEO plugins and extensions for Magento include:

• Automating Routine SEO Tasks: These tools can automatically generate meta tags, create XML sitemaps, and manage canonical URLs, saving time and reducing manual errors.
• Enhancing On-Page SEO: Extensions help optimize product descriptions, titles, and headings, which are critical for ranking individual product pages.
• Improving User Experience: Many SEO tools for Magento also focus on improving site speed, mobile responsiveness, and navigation, all of which contribute to better rankings and user satisfaction.
• Structured Data and Rich Snippets: By adding structured data, these plugins can enhance how your products appear in search results, making them more attractive and likely to be clicked.

In essence, SEO plugins and extensions for Magento are indispensable for store owners who want to stay competitive and ensure their website is easily found by potential customers. By integrating these tools, you can effectively optimize your site for better visibility and higher rankings on search engines, ultimately driving more traffic and sales.

Best Magento SEO Plugins & Extensions in 2024 (Free & Paid)

Instead of making a separate list for free and paid Magento extensions, I’ll combine them here since most offer both versions anyway. Here are my top picks:

Mageplaza SEO Extension

Image source: https://www.mageplaza.com/

Features: Mageplaza’s SEO Extension is an all-in-one solution that provides comprehensive SEO tools for Magento 2. It includes features like advanced meta tag templates, structured data, rich snippets, hreflang tags for multilingual SEO, cross-linking to enhance site navigation, and an SEO report tool that helps store owners optimize their websites effectively. The extension also automates many SEO tasks, saving time and reducing manual errors.

Pricing:

• Standard: $99
• Professional: $229
• Ultimate: $349

This extension is compatible with Magento 2.2.x, 2.3.x, and 2.4.x.

Amasty SEO Toolkit

Image source: https://www.amasty.com/

Features: Amasty’s SEO Toolkit is a powerful tool that provides a wide range of features designed to boost your Magento store’s SEO. These include advanced pagination, rich snippets, automated meta tag management, XML and HTML sitemaps, SEO-friendly URLs, and more. The toolkit also offers an SEO toolbar for quick insights and analysis directly from your Magento admin panel. Additionally, it includes cross-linking features, which help distribute link juice throughout your website, improving internal linking structures.

Pricing:

• SEO Toolkit Pro: $349
• SEO Toolkit Premium: $399

This extension is compatible with Magento 2.3.x – 2.4.6.

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Mirasvit Advanced SEO Suite

Image source: https://www.mirasvit.com/

Features: Mirasvit’s Advanced SEO Suite is highly regarded for its versatility and effectiveness. It offers tools like canonical tags setup, breadcrumbs optimization, SEO meta templates, redirects management, and a comprehensive SEO toolbar. The extension also allows for robots.txt editing, ensuring that search engines can crawl your site efficiently. Additionally, it provides advanced sitemaps and SEO-friendly URLs, making it easier for search engines to index your site.

Pricing:

• Open Source (CE): $179
• Commerce (EE): $378
• Commerce on Cloud (ECE): $448

This extension is compatible with Magento 2.3.x – 2.4.6.

BSS Commerce Magento 2 SEO Extension

Image source: https://www.bsscommerce.com/

Features: The BSS Commerce SEO Extension is a comprehensive tool that covers all essential aspects of SEO for ecommerce websites like Magento 2. It includes rich snippets, advanced breadcrumbs, XML and HTML sitemaps, SEO performance tracking, and more. The extension also supports hreflang tags for multilingual SEO and offers free website SEO audits, making it a valuable tool for optimizing your store’s visibility on search engines.

Pricing:

• Full SEO Solution: $149

This extension is compatible with Magento 2.3.x – 2.4.x.

SEO Toolbar by SEOQuake

Features: SEOQuake’s SEO Toolbar is a free tool that provides immediate access to key SEO metrics directly from your browser. It offers on-page SEO audits, internal and external link analysis, keyword density checks, and quick indexation insights. This toolbar is particularly useful for those who need to perform quick SEO assessments on the go.

Pricing:

• Free

This extension is compatible with Magento 2.3.x – 2.4.x.

Atwix Magento 2 Rich Snippets

Rich Snippets help search engines better comprehend the context for search results. When Rich Snippets are installed, search engines are able to display more information about the actual result, including whether this particular result is a review, a person, a product, a business, and more. This affects the click rate dramatically if other search results don’t have any snippets.

Pricing:

• Community: $129.00
• Enterprise: $210.00

This extension is compatible with Magento 2.1.x – 2.4.x.

SEO Suite by Mageworx

Image source: https://www.mageworx.com/

Features: Mageworx’s SEO Suite is a comprehensive solution that includes tools for on-page SEO, structured data integration, canonical URLs, internal link building, and SEO reporting. It also features advanced rich snippets and supports hreflang tags for international SEO. This suite is ideal for large stores with extensive product catalogs.

Pricing:

• $299

This extension is compatible with Magento 2.x and Adobe Commerce Cloud.

SEO Ultimate Pack by FME Extensions

Features: The SEO Ultimate Pack by FME Extensions is a robust tool that covers all essential SEO needs for Magento stores. It includes features like meta tags optimization, XML sitemap generation, canonical URL configuration, hreflang tags implementation, rich snippets integration, and SEO analytics. This pack is designed to boost your website’s visibility, attract more organic traffic, and improve your online presence.

Pricing:

• $279.99

This extension is compatible with Magento 2.x.

Benefits of Using Magento SEO Extensions

Having a Magento store without SEO optimizations is like saying “no” to an additional revenue stream. Here are the benefits that you can get from using SEO tools for Magento:

Helps Visitors Find Your Store

Organic search is one of the most rewarding revenue streams. Google directs a significant portion of traffic to businesses by providing targeted visitors. If it doesn’t happen for your company, you’re missing something.

Cost-Effective

Paid traffic in highly competitive sectors may cost tens if not hundreds of dollars for a single click. Effective Magento SEO tactics reduce your reliance on paid traffic. Of course, you can still buy advertisements and execute sponsored campaigns, but ignoring the benefits of getting organic search traffic is not wise.

Long-Lasting Effect

The effects will endure longer and be more successful if you use industry-standard SEO tactics. Since SEO requires a continual analytical approach, it takes time to gain momentum.

Read also: Magento Performance Audit

Conclusion

There are plenty of Magento SEO tools available. They can solve most SEO problems and drastically minimize your manual work with a few clicks (if done by professionals) if you install Magento extensions properly. So, how do you decide which one to pick? It’s a good idea to check out the features, supported terms, and money-back guarantee period that come with the product. It is also recommended to read other people’s reviews to discover whether the extension is what you’re searching for.

Not sure what Magento 2 extension to use? We’re happy to bring Atwix 11 years of expertise with Magento Development Services. Contact us here.