OVERVIEW
Byrne Electrical Specialists
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Challenge
Byrne Electrical, a leading innovator in electrical solutions, needed a B2B eCommerce platform that integrated seamlessly with their ERP system. They required a solution that could handle complex product customization and improve customer experience while streamlining operations.
Byrne’s outdated system could no longer support its growth. They needed a scalable B2B portal that would offer advanced functionality such as part number lookup, customizable products, and easy integration with customer shipping accounts.
Solution
Atwix implemented Adobe Commerce Cloud, developing a robust B2B portal within just 8 weeks. The new platform integrated seamlessly with Byrne’s ERP, offered non-catalog product functionality, 360-degree product views, and improved performance.
Creating the Right Team
When Byrne Electrical Specialists chose Atwix to help launch their critical B2B Adobe Commerce (Magento Commerce Cloud,) website, the stakes were high, to say the least. The new launch was crucial for their marketplace success. Imagine this, it was during a global pandemic, and the timeline was tight—just 8 weeks… Digital transformation was on the horizon.
Bringing Power to Make Life Easier
Byrne, an innovator in electrical products, was born in the basement of Norman and Rosemary Byrne over 50 years ago. They have evolved from a Michigan basement into a global leader with over 600 patents! Their products create powerful connections across work and life, solving problems with a history of making the impossible possible.
Growing Pains
With Byrne’s success eventually came aged technology that needed a revamp. They were looking to support their vision of a dedicated B2B portal for their customers. The new portal had to integrate seamlessly with their existing ERP system and provide a smooth user experience that mirrored their main website. This solution needed to support product complexity, customization, and part number lookup; tailored to B2B customers’ unique needs like shipping from their accounts and using credit lines.
Finding the Right Partner
After deciding to use Adobe Commerce (Magento Commerce Cloud) as their platform, Byrne needed a partner to help them bring these dreams to life. Ultimately, the Byrne team chose Atwix for our expertise (we’re the number one contributor to Adobe Commerce (Magento) since 2018!) Our approach involved identifying the most critical items to accomplish a successful launch within 8 weeks, a strategy dubbed “lowercase MVP” by George Fabis, and in the end “lowercase MVP” ensured the project’s timely and successful execution.
Partnering with Atwix for our eCommerce and digital experience has been a game-changer. Their expertise in Adobe Commerce enabled us to modernize our B2B portal seamlessly, enhancing customer satisfaction and operational efficiency. We’re now better positioned for future growth and innovation.Dan Byrne,
CEO, Byrne
It’s Go Time
Before going live, Byrne involved their B2B customers in testing the platform. The feedback highlighted improvements in user experience, performance, and speed.
Notable features implemented included:
- 360 Product View images: Interactive product images on the PDP.
- Non-catalog products functionality: Products configured externally and imported to the eCommerce platform using Magento API.
- ERP Integration: Seamless order information transfer and processing.
- Customer Shipping Account: Option for customers to use their shipping providers’ accounts.
- Save Cart as PDF: Ability to print or save the cart as a PDF.
- Order Notes: Feature for customers to add comments to ordered products.
- Magepack Integration: Enhanced site speed through optimized performance.
It’s Only Up from Here
Byrne’s transformation led to improved customer satisfaction and employee productivity. Automated order management has allowed employees to focus on sales and marketing, enhancing the overall customer experience. This transformation has enabled Byrne to redirect resources into product innovation and growth, proving their long-term ROI assumptions accurate!
Not just Clients… Partners.
Since 2020, Atwix has proudly partnered with Byrne Electrical to elevate their eCommerce experiences. Our ongoing collaboration has cemented Atwix as an integral extension of Byrne’s team, driving innovative initiatives and providing steadfast support for their digital operations. Together, we’ve navigated the complexities of eCommerce, ensuring Byrne’s customers receive seamless, top-tier service. Our shared commitment to excellence continues to fuel our journey, setting the stage for new milestones together!
Dan Byrne of Byrne Electrical recently noted, “Partnering with Atwix for our eCommerce and digital experience has been a game-changer. Their expertise in Adobe Commerce enabled us to modernize our B2B portal seamlessly, enhancing customer satisfaction and operational efficiency. We’re now better positioned for future growth and innovation.” But, our partnership goes beyond eCommerce and development; our CEO even conducted an on-site AI workshop and training for the Byrne team (and other clients) to help them enhance their skills and stay ahead of the game.
Atwix is so proud to have been part of Byrne’s success. Together, we’ve proven that anything is possible!
Atwix delivered beyond our expectations, creating a B2B platform that not only meets but exceeds our industry standards. Their expertise and seamless execution have enabled us to provide a superior customer experience, positioning us as leaders in our market and ensuring our long-term success.Dan Byrne
CEO, Byrne
